MELBOURNE, April 1, 2014: Brands Australia has today announced their launch of the new Biometric Passport Photo Website. Designed to give consumers, trade and government organisations the right knowledge on biometric passport photos and how the technology affects the ID & Passport photo business. The website provides a store locator tool outlining hundreds of outlets across Australia that are currently running biometric passport photo systems, together with a plethora of information surrounding biometric passport photos and government compliance requirements.

Showcasing the ID Station Biometric Passport Photo system as the hero product, Brands Australia provides detailed information on the system with the ability for trade partners to request a live demonstration of how it works. The website also features restricted areas for trade partners and government embassies containing detailed information on passport regulation changes, technology updates, training information, and customer support services. Access to these areas can be requested by contacting Brands Australia.

“We’re ecstatic to now have this resource as a part of our business. Our staff have been selling, marketing, and supporting ID/Passport photo systems for over thirty years, as the leaders in the industry we’re always looking at innovative ways to support our clients and bring the latest technology to market. This website is going to be the information hub for biometric passport photos, providing information to all users from consumers, to retail trade, and government embassies” says John Rule, Managing Director of Brands Australia.

As a member of the Biometrics Institute of Australia, Brands Australia are committed to the long term development of the ID photo market and bringing the best systems into Australia and providing class leading technology and customer service.
The new website can be accessed via and trade partners can seek more information about ID Station biometric passport photo system at